Sales & Operational Analytics
Deep sales and operations analytics that reveal what's working, what's not, and exactly where to focus to drive growth.
Overview
Sales reports that show revenue are a start. Analytics that show why deals are won or lost, which reps need coaching, which campaigns drive the highest LTV customers, and which operational bottlenecks cost you margin — that's a competitive advantage. We build analytics systems that answer the questions leadership needs to drive real performance.
Core Capabilities
Sales Pipeline Analytics
Stage-by-stage conversion rates, average deal velocity, win/loss analysis, and rep performance in one view.
Revenue Attribution
Know exactly which channels, campaigns, and touchpoints drive closed revenue — stop guessing what's working.
Ops Bottleneck Detection
Process timing analysis across fulfilment, support, and production to surface where time and money are being lost.
Forecasting & Planning
Sales forecast models based on pipeline data, historical patterns, and seasonality — credible numbers for planning.
Real-World Use Cases
Sales director unable to identify why Q3 revenue missed target — no visibility into pipeline health mid-quarter.
Sales analytics dashboard with weekly pipeline snapshots, deal velocity tracking, and stage conversion rates.
Operations team not knowing which routes, drivers, or time slots caused 90% of SLA breaches.
Operational analytics segmenting delivery SLA performance by route, driver, and time window.
Marketing spending equally across all channels with no idea which drove actual purchases.
Revenue attribution model linking offline purchase data to digital campaign touchpoints.
Our Process
Define KQs
We identify the key questions leadership needs answered — not just metrics to display.
Source Data
Data from CRM, ERP, marketing, and ops systems unified into a clean analytics warehouse.
Model
Analytics models built to calculate attribution, velocity, and forecasts correctly.
Activate
Dashboards and automated reports deployed with training for each team.
Technologies We Use
Ready to Get Started?
Let's build your sales & operational analytics solution together.